20 October 2026. Goes with 2026-10-20_welcome_email_for_bert.html.
A branded replacement for the plain-text email Blue Petal sends when a new OFG Direct web shop user is created. It goes to every new user, whatever their account type (Reserve, Non Reserve or Marketplace), so nothing in it is specific to one group.
The email does one job: get the new user to set a password and sign in. The password button sits near the top. Below it, the email explains in three steps how ordering works, then tells the user how to reach a person.
The HTML is built so it can be reused. The logo, the green and orange bar under it, and the black footer are marked SHARED in the file. An order confirmation or shipping confirmation can use the same top and bottom sections, with a different title and middle.
The preview text is already in the HTML as a hidden line at the top of the body. If Blue Petal has its own preview field, put the same text there as well.
Each placeholder is in double square brackets. Blue Petal replaces it with the value for the new user when the email is sent.
| Placeholder | What goes in it | Where it appears |
|---|---|---|
[[FIRST_NAME]] |
The new user's first name. If there is no first name on the user record, replace the whole greeting with "Hello," | Greeting |
[[USERNAME]] |
The username the person signs in with. For OFG Direct this is their email address | "Your login" box |
[[ACCOUNT_NAME]] |
The name of the customer account this user is linked to | "Your login" box |
[[ACCOUNT_NUMBER]] |
That customer account's number | "Your login" box, in brackets after the name |
[[SET_PASSWORD_LINK]] |
A link that takes the user straight to a screen where they set their password | The green "Set your password" button |
If Blue Petal cannot generate a set-password link, put the login page in the button instead (https://ofgdirect.ontarioflowers.com/Account/Login?) and change the button text to "Go to OFG Direct". The line under the button already tells people to click Forgot password on the login screen, which is the route OFG has been using since May and which we know works for accounts that have never had a password.
If Blue Petal cannot fill the account name or number, delete the "Account" row from the "Your login" box. The rest of the email reads fine without it.
For email programs that do not show HTML, or if Blue Petal needs a text part alongside the HTML.
Your OFG Direct account is ready
Hello [[FIRST_NAME]],
A login for OFG Direct, our web shop, has been set up for you. You can see what is on the floor with live pricing and place your order online.
There is one thing to do before you start: set your password.
YOUR LOGIN
Username: [[USERNAME]]
Account: [[ACCOUNT_NAME]] ([[ACCOUNT_NUMBER]])
Set your password:
[[SET_PASSWORD_LINK]]
If the link does not work, go to https://ofgdirect.ontarioflowers.com, click Forgot password on the login screen, and we'll send you an email to set one.
HOW ORDERING WORKS
1. Choose what you need. The shop shows what is available right now, with live pricing.
2. Place your order. It comes through to our floor the same as an order placed with the desk.
3. We get it ready, for pickup or delivery, whichever your account is set up for.
NEED A HAND?
Trouble signing in? Email Shaun Parish at sparish@ontarioflowers.com or call 905-565-5057. He looks after our systems and can get you sorted quickly.
Would you rather order by phone, or have someone walk you through your first order? Call the desk at 905-670-9556 or email customerservice@ontarioflowers.com. We'll stay on the line and go through it with you.
See you at pickup,
The OFG team
You are receiving this email because an OFG Direct login was created for this address. If you were not expecting it, call us at 905-670-9556 before using the link.
Questions? Call us at 905-670-9556 or email customerservice@ontarioflowers.com.
Ontario Flower Growers Co-Operative
910 Midway Blvd, Mississauga, ON L5T 1T9
Both images are already hosted and used in earlier OFG emails, so nothing needs uploading:
Both have alt text, so the email still makes sense if images are blocked.